Snehaashish Pathakk in a navy suit and black shirt, photographed against a black background.

Founder, SP Group of Companies

Entrepreneur, producer, founder and writer.

Built in silence. Meant to outlast me.

Five businesses under one name, and one rule older than all of them: keep your word.

Work with me Media & speaking
100K+ on Instagram , verified account (opens in a new tab)
Since 2020 Scroll to the next section India
I don’t build to be seen. I build to be relied on. Applause is gone by morning. I build for that morning, when the room is empty and only two things are still standing: the work and my word.
Snehaashish Pathakk
Snehaashish Pathakk in a grey suit and white open-collar shirt with a blue pocket square, smiling.
Founder, SP Group of Companies

01Story

The long take.

I trained in business and finance, then learned the rest the only way it can be learned: by building.

In 2020 I started White and Black Entertainment and Blue Peak Info Tech, two companies with little in common. A year later I joined Parasvi Events, which I now lead. Different worlds, same discipline: plan it before you promise it.

Today they carry one name, SP Group of Companies, with SP & SP Service, our financial consulting company, as the parent and Sammara, our fashion label, alongside. I produce because a good story moves people. I write about the economy because small businesses move India. To me it is one instinct: find what moves people, and stand behind it.

Faith and family keep me grounded. So does the example of Ratan Tata, who was my role model and always will be. Some people leave behind companies. He left behind a standard.

Noise is fast. Trust is slow. I chose slow.

  1. Two cornerstones, one year

    I started White and Black Entertainment, for films, music and digital content, and Blue Peak Info Tech, for networks and data security. One runs on imagination, the other on precision. Every serious business needs both.

  2. Where plans meet the clock

    I joined Parasvi Events, and now lead it as Managing Director. Events teach what every business learns eventually: a plan is only a promise until the day arrives. Then it is kept, or it isn’t.

  3. Thinking in public

    In January I began writing columns, first on the rupee, then on whether OTT is the next cable TV. An opinion in print is a signature, so I choose mine carefully. In August I attended an MoU signing ceremony in Malaysia.

  4. The audience answered

    I produced ATHRU, a Punjabi romantic-thriller music video written, sung and directed by Sikandar Maan and released by Doss Music. It launched in Mumbai in November and passed five million YouTube views in under two weeks.

  5. Launches, and a view on sport

    White and Black Music released Shiva Phonk, which I produced, in the week of Mahashivratri. That month, Sammara, our fashion label, opened its online store. In October, The Bengal Story carried my view on India’s 85 medals at the Asian Games.

  6. Today

    Unfinished, on purpose.

    SP Group of Companies now spans five businesses, with SP & SP Service as the parent. Each stands on its own, alongside my work as a producer and a writer. The rule hasn’t changed: keep my word.

Nobody photographs the foundation.

Every building still standing owes it everything.

Views on ATHRU
5.5M+
The official video on YouTube. One play at a time.
Building since
2020
Six years in, still the early chapters.
Businesses. One name.
5
Financial consulting, media, technology, events and fashion, under SP Group of Companies.
On Instagram
100K+
Verified. People who chose to listen.
Writing since
2023
Columns on the economy, media and politics, all on the record.

02Ventures

One name. Five promises.

Every business here stands on its own and answers for its own work. What they share is a standard, and a standard doesn’t bend to the size of a deal.

SP Group of Companies crest: a gold shield bearing SP under a crown, inside a laurel wreath, with a Group of Companies ribbon.

The name

SP Group of Companies

SP Group of Companies is not a company. It is a name. Like a family name, it walks into rooms before you do and stays after you leave. Every business in the group carries it. My job is to make sure it is always welcome back.

Parent company SP & SP Service

  • Parent company

    SP & SP Service

    Dream. Plan. Achieve.

    The parent company of the group, and its financial consulting arm. SP & SP Service works with individuals and businesses on financial planning, with one purpose: more people experiencing financial well-being.

    Financial well-being is never an accident. It is a plan, kept.

    • Financial consulting
    • Financial planning
    • Business advisory
    • Financial well-being
    Founder
  • Film · Music · Digital

    White and Black Entertainment

    From first draft to final cut.

    A production house for films, music and digital content, working from development to release. Its flagship production, ATHRU (2025), launched in Mumbai and has passed 5.5 million YouTube views. Its music imprint, White and Black Music, released Shiva Phonk in 2026.

    Good stories don’t ask for attention. They hold it.

    • Music videos
    • Short films
    • Branded content
    • Post-production
    Founder @whiteandblack.entertainment on Instagram (opens in a new tab)
  • IT · Data security

    Blue Peak Info Tech

    Getting To The Peak.

    An IT company that keeps businesses connected and secure. Blue Peak builds and supports communication networks, data security, database management and day-to-day IT, with compliance built into the routine: access control, record protection and audit trails.

    Downtime is loud. Good IT is silent.

    • Networks
    • Data security
    • Database management
    • IT support & compliance
    Founder @bluepeakinfotech on Instagram (opens in a new tab)
  • Event management

    Parasvi Events

    Exclusive events. Priceless memories.

    An event management company. The team handles the whole arc of an event, from venue selection and client and supplier coordination to logistics, budgets, risk planning and post-event reporting. The planning stays invisible. The memory doesn’t.

    The guest sees one evening. We see every hour before it.

    • Venues & logistics
    • Budgets & risk
    • Client & supplier coordination
    • Post-event reporting
    Managing Director
  • Fashion

    Sammara

    Made for real women. Designed for real life.

    A women’s fashion label, known to its community as Sammara Girls. Easy oversized fits and everyday styles, from suits and sarees to dresses and co-ords, designed around what women of every age actually want to wear, and shipped across India.

    Clothes should fit the woman, not the other way round.

    • Women’s wear
    • Everyday & occasion
    • Accessories
    • Pan-India shipping
    Group brand sammara.in (opens in a new tab)

  • Bring it before it’s ready.

    A production, a system, an event or a collection. The idea can be rough. The plan won’t be.

    Start a conversation

Reputation compounds. Shortcuts don’t.

Every promise honoured makes the next one easier to believe.

03Productions

Stories outlive budgets.

For me, producing means seeing a story before the audience does, and protecting it until they can. Then it belongs to them.

Play ATHRU, official music video

Artwork: Doss Music

2025 · Music video · Punjabi · Romantic thriller

ATHRU

A Punjabi romantic thriller, written, sung and directed by Sikandar Maan and shot at Bikaner Baagh in Rajasthan. Doss Music released it in association with White and Black Entertainment. The vision was his. My job was to give it room.

5,525,010+

Views on the official video

And counting · YouTube · Doss Music

Launched in Mumbai in November 2025. Five million views in under two weeks. The song did the talking.

Producer
Snehaashish Pathak
Co-producer
Sarfaraz Shaikh
Written, sung & directed by
Sikandar Maan
Starring
Sehar & Sikandar Maan
Music
KP Sandhu
Label
Doss Music, in association with White and Black Entertainment
Shot at
Bikaner Baagh, Rajasthan
Released
November 2025
Watch ATHRU on YouTube (opens in a new tab) Watch the Mumbai launch (opens in a new tab)
Shiva Phonk cover art: a silhouette of Lord Shiva against amber clouds, with “White and Black Music presents” and the name Prateek Gandhi.

2026 · Devotional phonk · White and Black Music

Shiva Phonk

A devotional single by Prateek Gandhi, released by White and Black Music in the week of Mahashivratri 2026. Produced by Snehaashish Pathak. Some prayers are whispered. This one was made to be heard.

“This isn’t just a track for me. This is a storm with a divine signature. When devotion meets distortion, Shiva Phonk rises.”
Instagram · Feb 2026
Listen to Shiva Phonk on YouTube (opens in a new tab)

IMDb profile (opens in a new tab)

04Lessons

The work wrote these rules.

Not advice. Just what building has taught me so far, written down so I don’t forget it.

  • Real growth happens in silence, long before it’s noticed.

    Mindset

  • Clients forgive a delay. They never forgive silence.

    Business

  • Sometimes you don’t need motivation. You just need enough ego to tell yourself, “I can do more than this.”

    Mindset

  • Success isn’t built by chasing applause, but by staying consistent when no one is watching.

    Mindset

  • Innovation knows no boundaries, and dreams need no permission.

    Mindset

  • Behaviour is something every mother teaches us: sometimes through love, and sometimes through tough lessons.

    Life

  • Travel isn’t just about places. It’s about the moments that remind us how alive we are.

    Life

  • How you treat a waiter, a driver or a security guard says more about you than your bank balance ever will.

    Life

  • The most expensive mistake in business isn’t losing money. It’s defending a bad decision just because you’ve already invested in it.

    Business

  • A deal closed on a discount ends with the invoice. A deal closed on trust brings you the next ten.

    Business

What I build on

  1. Quiet growth

    Build first. Announce later, if at all. By the time anyone notices, the roots should be too deep to pull.

  2. The right kind of ego

    One ego needs others to lose. The other refuses to let me settle. I only feed the second.

  3. Respect over show

    Money can buy attention. Respect is earned by behaviour, especially toward people who can do nothing for you.

  4. Planning over luck

    Luck is the name people give to planning they never saw.

  5. Your word is your asset

    Long before contracts, India had a word for a promise you don’t break: vachan. I still do business by it.

Ideas travel further than people.

So I write mine down, and sign each one.

05Writing

Opinions, signed.

Since January 2023 I’ve written on the economy, the business of media, politics and India’s progress, in English and in Hindi. Every opinion here is mine, and so is the responsibility for it.

Columns

Editors and producers: for comment on business, the economy, media, politics or sport, I’ll give you a view I’m willing to sign. Request a comment

06Moments

Seen, briefly.

A few big nights were caught on camera. Most of the real work happens off it.

Snehaashish Pathakk in a denim jacket beside Sikandar Maan in front of the ATHRU backdrop, November 2025.
ATHRU · Nov 2025On the ATHRU red carpet with Sikandar Maan, who wrote, sang and directed it.
Snehaashish Pathakk, in a grey blazer and glasses, at an MoU signing ceremony in Malaysia, August 2023, beside two other attendees as a document is presented.
Malaysia · Aug 2023At an MoU signing ceremony in Malaysia. A trip I later wrote about.
Snehaashish Pathakk in a light-blue shirt and black-framed glasses, seated, speaking in an interview, January 2026.
Founder reel · Jan 2026Talking business on camera.
Studio portrait of Snehaashish Pathakk in a navy houndstooth blazer, white shirt and glasses, 2023.
Studio · 2023The year the columns began.
Snehaashish Pathakk seated in an office in a pink Nehru jacket and glasses, 2023.
Office · 2023At the desk. Where the unglamorous part of building happens.

07Speaking & Collaborations

Pull up a chair.

Interviews, panels and partnerships. If the conversation is about how things really get built in India, the slow, honest way, I’m in.

Talk topics

  1. Building across sectors

    Five very different businesses taught me one thing: the name matters more than the margin.

  2. Producing for India’s digital audience

    How a Punjabi music video passed 5.5 million YouTube views, and why the audience now holds the final cut.

  3. Small business and the Indian economy

    Most small businesses don’t fail for lack of ideas. They stall for lack of planning and patience.

  4. Business in the athletes’ corner

    Behind every medal there is a coach, a physio, a training camp abroad. Business can help pay for the next decade of them.

  5. Trust before brand

    Your first customers won’t come from ads. They’ll come from people who trust you. A brand is that trust, repeated.

Ways to work together

08Contact

Everything that lasts begins with a word.

Tell me what you have in mind and when. Three honest lines tell me more than thirty polished ones.

Prefer email?

Press: media@snehaashishpathak.com

Include your country code.

Your details are used to reply to you, and for nothing else.

Snehaashish Pathakk

Do the work. Keep your word.

The rest is only a matter of time.

Write to me